According to research, “Psychiatric medications are among the most heavily advertised prescriptions in the United States. […] Psychiatric drugs comprised three of the five most advertised classes of medication and were among the first drugs to attain ‘blockbuster’ status. […] Data from 2014–2015 indicate that psychiatric medications comprise 20% of the 10 most advertised drugs and 10% of the 100 top-selling drugs.” Between Prozac opening the floodgates in 1987 and the mental health industry’s biomedical model — which asserts “that mental disorders are brain diseases and emphasizes pharmacological treatment to target presumed biological abnormalities” — becoming widespread and accepted, we began to see prescription rates skyrocket. Now we know that the chemical imbalance theory was largely false, but the damage had already been done.
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